Information Public Relations Department
The Information Public Relations Department (IPRD) is the nodal agency of the Government of Kerala to disseminate information to the public through print and electronic media on government policies, programmes, schemes, initiatives and achievements. It functions as an interface between the government and the public and also serves to provide feedback to the government on people’s reaction as reflected in the media. Information Public Relations Department disseminates information through different modes of communication viz. press releases, press notes, feature articles, photographs, video clippings etc. Information disseminated is mainly in Malayalam to reach out to the target people and almost all newspapers and media organizations in different parts of the State instantaneously. In addition the department organizes press conferences, press briefing, interviews of the ministers/ secretaries and other senior officers on important policy initiatives of the government. The department also organises various developmental / cultural activities for the wide publicity of policies and norms of the government.
Information Public Relations Department has its directorate in government Secretariat, Thiruvananthapuram. It is headed by the Director (Information and Public Relations) who is assisted by two Additional Directors and five Deputy Directors at Headquarters. Besides, there are six Regional Deputy Directors at Kollam, Ernakulam, Kottayam, Kozhikode, Thrissur and Kannur and one at New Delhi to cater to information needs of citizens, regional press and other media. There are 14 District Information Offices and a Kerala Information Centre at New Delhi. District Information Office is headed by the District Information Officer in association with respective District administration and Local Self Government Organisations. In addition to release of publicity material issued from the directorate, these district information offices issue press releases, press notes, photographs etc. whenever an important event is organized by any of the departments or public sector undertakings in a particular region. These district information offices also take up the decisions of the State government which may be of special importance to a particular region for focused publicity through information dissemination on sustained basis.
Information Public Relations Department also runs a Press Release section at Directorate to ensure dissemination of information in addition to normal working hours on weekdays from 8.00 am to 10.00 am and 5.00 pm to 8.00 pm and from 10.00 am to 5.00 pm on weekends and holidays.
Major activities of the department include:
- Publicising the various schemes, policies, programmes and achievements of the government;
- Giving wide publicity to developmental and welfare programmes of the government through print and electronic media;
- Publishing bonafide books on various subjects like culture, education and indigenous art forms;
- Publishing brochures/booklets/handbooks on social and developmental issues;
- Content management of official web portal of Government of Kerala (www.kerala.gov.in), content and technical support for official website of Information and Public Relations Department (www.prd.kerala.gov.in), websites of Ministers, website on Right to Information (www.rti.kerala.gov.in), website exclusively for Sabarimala temple (www.sabarimala.gov.in), website to publish the personal asset details of ministers (www.pa.kerala.gov.in); website exclusively for All India Service- Kerala (www.gadsplais.kerala.gov.in) and recently launched website exclusively for the government news feed services (keralanews.gov.in)
- Scrutiny of feature films, documentaries and short films either produced or purchased by the department in conformity with the social and cultural interests of the State;
- Organising press conferences of ministers and other officials;
- Issuing of advertisements of various departments to media, payment disbursement for such advertisements; and fixing of advertisement rates for various media through negotiation.
- The department is also entrusted with monitoring of the provisions of Cable TV Act and Press and Registration of Books Act.
Additional Director (General and Administration)
Additional Director (General& Administration) is in charge of general administration matters of the department, organising India International Trade Fair New Delhi, planning and development matters, prompt and time bound usage of budget plan funds, coordination of deputy directors, coordination of meetings on Annual plans and Five Year plans and budget proposals; reporting the status of department through evaluation of each and every departmental activities; arranging monthly evaluation committees and thereby to submit reports to director and secretary concerned.
He/she is the convener of Plan Progress Review Committee. Also, he/she is in direct charge of Planning and Development Division, Advertisement (Print) and Media Academy Kakkanad. Information Officer, Planning and Development Division works under the direction of Additional Director (General& Administration).
Deputy Directors under Additional Director (General and Administration) are:
1. Deputy Director (Web and Media Relations)
2. Deputy Director (Advertising and Marketing)/ Files related to Advertisement- Print only
3. Deputy Director (Field Publicity and Cultural Affairs)
4. Deputy Director (Publications)
Planning and Development:
Data compilation for State Budget and Governor's Address to the Legislative Assembly are prepared under the direction of Additional Director (General & Administration). In addition to these, data compilation works for Five-Year plan programmes, submission of Annual plan proposals to Planning Board, preparation of draft project report for implementing new schemes and programmes in the department are planned and implemented through the division.
Agenda setting for conference of Members of Parliament prior to each Parliament session and contributions to Result Framework Document (RFD) project- a central government initiative are other major duties co-ordinated by Additional Director (General and Administration).
Planning, development and submission of project proposal of district level programmes are organised through seminars and workshops and submission of compiled data for preparing annual report of Information Public Relations Department are under the sections control.
Additional Director (Electronic Media Division)
General subjects on Audio- Video Communication Division and Web and New Media Division, Sutharyakeralam I&PRD cell, production of television-radio programmes, in- house out -house video programmes, charge of cost committee for documentary production, electronic media advertisements, C-DIT administration, liaison works with C-DIT projects, and services of video news clipping, scrutiny and Web and New media division.
Deputy Directors under Additional Director (Electronic Media) are:
1. Deputy Director (Visual Communications)
2. Deputy Director (Advertisement and Marketing)- Electronic media advertisements only
3. Deputy Director (Web and Media Relations) - Electronic media files related to Coordinating News Editor)
1. Deputy Director (Web and Media Relations)
Direct charges: Journalist-Non journalist pension scheme, media co-ordination, Integrated Development News Grid, online publication/ maintenance of Press Releases, VVIP visit, media co-ordination for Rajbhavan/ Legislative Assembly special programmes like swearing- in ceremony, liaison work among officers on deputation duty in other departments, Web master for official website of Information-Public Relations department, co-ordination of nodal officers for updating department pages in government web portal, liaison work with C-DIT, Keltron and NIC for the maintenance of Web and new Media Division and with the office of Chief Minister and other ministers. Also he/she validates the appropriate utilisation of allotted funds from respective Head of account in accordance with Planning Board’s norms.
Supervision charges: Co-ordination of Press Release, Scrutiny and Web and New Media divisions, Chief Photographer and Co-ordinating News Editor. Press Accreditation, maintenance of Press Room and PR Chamber, coordination of Press Releases, Photography, News Editorial divisions and Thiruvananthapuram District Information office on the coverage of programmes in the State capital; co-ordination of publication of press releases in districts; production works; development and maintenance of department website, website of Chief Minister and other ministers.
2. Deputy Director (Field Publicity and Cultural Affairs)
Direct charges: Field Publicity and co-ordination works for India International Trade Fair (IITF), New Delhi; in charge of Kerala team for Republic Day parade, media coordination for special programmes on occasions like Anniversary celebration of State Cabinet etc. Also validates the appropriate utilisation of allotted funds from respective Head of account. He/she also entrusted with responsibilities of State Public Information Officer for Right to Information Act.
Supervision charges: Co-ordination of Cultural Development wing, Field Publicity and Exhibition and organising cultural activities, exhibitions and awareness seminars.
3. Deputy Director (Publications)
Direct charges: Responsibilities include rate fixation and bill payment for printing press and circulation of department publications statewide; liaison works with the publication division and offices of Chief Minister and other ministers; production works for special issue of publications etc. In addition to this, he/she also oversees fair utilisation of allotted funds from appropriate head of accounts.
Supervision charges: Co-ordination of responsibilities entrusted to English and Malayalam editors, information officers of Research and Reference and Circulation division; production and publication works of department’s publications like Kerala Calling, Janapatham, Special editions etc.; and management of websites exclusively for publications.
4. Deputy Director (Visual Communications)
Direct charges: Nodal officer for Sutharya Keralam phone-in-programme and Sutharya Keralam Information Public Relations Department cell; manages production works of video documentary-short films; oversees proper utilisation of purchased time slots; visual communication works; liaison works with outhouse producers; validates the appropriate utilisation of allotted funds from respective Head of account.
Supervision charges: Co-ordination of responsibilities entrusted to Programme producer, audio-video documentation information officers; planning and production of in-house out- house documentaries; maintenance of audio-video archives etc.
5. Deputy Director (Advertisement and Marketing)
Direct charges: Fixation of advertisement rates for newspapers and channels; bill payment for advertisements; liaison works with office of Chief Minister and other ministers; preparing media list for advertisement etc. He/she also ensures proper allocation, expenditure and utilization of each plan fund from appropriate head of accounts in accordance with Planning Board norms.
Supervision charges: Oversees the duties of information officer (Advertisement- Print) and information officer (Advertising and Marketing). Other responsibilities include allotment of government advertisements to print-electronic-web media, handling of releasing orders and bills related to government advertisements, preparation and revision of media list, evaluation of advertisements issued directly by other departments, handling of release orders and bills and fund allotment for display advertisements, tenders, lookout notices and window advertisements, audio-video production marketing, purchase of advertisement time-slots and co-ordination of FCT marketing etc.
6. Regional Deputy Directors
There are six Regional Deputy Directors at Kollam, Ernakulam, Kottayam, Kozhikode, Thrissur and Kannur and one at New Delhi to cater to information needs of regional press and other media. There are 14 District Information Offices and a Kerala Information Centre at New Delhi. All Regional Deputy Directorates in the State are functioning in respective civil stations, while New Delhi office is functioning in Kerala House premises.
- Kollam DD - Kollam, Thiruvananthapuram,
- Kottayam DD - Pathanamthitta, Kottayam and Idukki
- Ernakulam - Ernakulam and Alappuzha
- Thrissur - Thrissur, Palakkad
- Kozhikode - Kozhikode, Malappuram
- Kannur - Wayanad, Kannur, Kasaragod
Direct charges: Submission of reports based on the review of the circulation status of print media, journalist and non-journalist pension schemes, enrolment to pension schemes, distribution of pension, co-ordination of photo and video publicity and its administration matters.
Direct involvement with field publicity activities in the districts; co-ordination during the official visits of Chief Minister and other VVIPs in districts, anniversary celebrations of government in districts; organises Press Tours in districts to enable media to have firsthand account of developmental activities going on in the State; co-ordination of Integrated Development News Grid, video wall network and opinion poll conducted by scrutiny section etc. Also oversees the responsibilities of district information officers in their absence.
Supervision charges: Submission of monthly evaluation report on the duties of District Information Offices and Co-ordination of Sutharya Keralam District Cells.
7. Deputy Director (Kerala House, New Delhi)
Direct charges: Journalist and Non-journalist pension; Malayalam Language Study Centre; New Delhi Art and Cultural Centre activities; Co-ordination of cultural programmes of Non Resident Keralites; Co-ordination and supervision of media assistance for programmes of Chief Minister, other ministers, union cabinet ministers, Members of Parliament representing the State; liaison works with office of Prime Minister, Union Cabinet Ministers etc. Administrative matters related to video-photo publicity bills. In addition, he/she validates the appropriate utilisation of allotted funds from respective Head of account in accordance with Planning Board’s norms.
Supervision charges: Overall supervision of New Delhi Kerala House Information Office, India International Trade Fair (IITF), Republic Day parade, Kerala Piravi celebrations, Onam celebrations, Anniversary celebration of the State cabinet in New Delhi etc.
1. Press Release:
The section is engaged in immediate dissemination of news related to the daily activities of the State Government. It handles news and photo coverage of official programmes of Chief Minister and other ministers; co-ordination of official programmes through SMS alert; co-ordination of press conferences of Chief Minister and other ministers; media coverage for press meet of Chief Minister and other ministers; issuance of routine press releases, special press releases, news follow-ups, directions, notifications to all media through facilities like e-mail, print, fax even on holidays. Timely publication of press releases and photographs through official website of the department; publication of special releases on the occasions like anniversary celebration of the government, Kerala Piravi etc.; organising special press meets; preparation and distribution of press accreditation, editorial accreditation, press facility and press identity cards and timely renewal of these cards; co-ordination of media during VVIP visits like providing special identity cards issued through police department, providing vehicle facility for media for coverage; providing special identity cards issued through General administration department during Independence day and Republic day celebrations organised by the State; organising press tours to sites of news value in situations of crisis; organising seminars , workshops or other related programmes on special occasions to commemorate special media/press days; complete responsibility of selection and distribution process of State Media Award and Swadeshabhimani- Kesari Puraskaram; maintenance of Press Room and PR chamber; liaison work to strengthen the bond between media and the government and to strengthen the bond between inter-state media in terms of government policies; Media co-ordination among the offices of Chief Minister, other ministers, secretaries, Niyamasabha and Speaker; functions overtime during Niyamasabha sessions; Media centres are arranged for Sabarimala-Mandalavilakku festival, Onam celebrations, International Film Festival of Kerala (IFFK) etc.; Special Media Cells function on polling and counting days; Special programmes are organised to commemorate the State government’s anniversary celebrations; Distribution of government publications like official invitations for various functions, Media handbook, Government Diary, Calendar etc. to media organisations; Publication of state-wide results of examinations, dissemination of information even after respective duty time to media, through various services like telephonic communication; media co-ordination during the time of demise of VVIPs; Advices and suggestions on the matters of press/ media at State level and Subscription rate for News agencies are the responsibilities of Information Officer (Press Release). He/she is also entrusted with dissemination of information under RTI Act as State Assistant Public Information Officer for the department.
The Scrutiny wing is entrusted to scrutinize the feedback from the public on the performance of the government. Press summaries are prepared daily through scanning press cuttings and are sent online to offices of all Ministers; giving feedback to government by scrutinizing the web-radio-television news programmes; digitizing newspapers and other documents for further scrutiny; archives special issues for reference; produces feedback report to government on conducting public surveys on government policies and schemes; availing press cuttings to VVIPs during their official visits and the departments concerned; feedback from district level compiled monthly basis and are forwarded to the director, Chief Minister, other Ministers; availing reference documents for departments and various commissions appointed by the government; publication of Economic News Digest; monitoring of grievance redressal facilities regarding cable TV Network Act. In general, the section has the responsibility of gathering responses from the public on policy matters and to report it to the ministers concerned.
3. Web and New Media:
Monitoring and managing the contents of official web portal of government of Kerala, district web sites and the department site; timely updation of official site; auditing the contents of various government websites; and act as deputy web master for official web portal of government of Kerala. List of websites maintained by Web and New Media Division are:
In addition the division manages Information Public Relations Department’s website (prd.kerala.gov.in), minister’s websites, RTI website etc. A portal exclusively for news feed www.keralanews.gov.in is also maintained by the division.
6. Coordinating News Editor:
Video coverage of government programmes throughout the State; distribution of edited video footages to various television channels through clipmail- a web platform; production of news/development-oriented programs for audio-visual media; coordination of the video stringers in other districts; technical support to the video clip mail system in directorate and district offices; supervision of the video news logging; video coverage of programmes in the State capital and maintenance of an edit suit for news clipping services. News clippings edited and produced by the unit are available at clipmail.kerala.gov.in which can be accessed by all ministers, speaker and selected television channels and websites. In addition the division maintains video stringers for the coverage of official programmes all over the State.
7. Cultural Development Officer
Organises various cultural event, fairs and festivals, film festivals; co-ordinates inter-state cultural exchange programmes; distribution of 35 mm films, audio-video CDs and DVDs; maintenance of film library/archives; organises various cultural programmes in consensus with various cultural organisations in other States as part of promotional activities of the State’s cultural diversity; maintenance and monitoring of Tagore Theatre; purchase of films and documentaries.
8. Field and Exhibition
Coordination of exhibitions, mobile exhibition unit, IT enabled video wall, field publicity activities, public awareness programmes; intensive campaigns on special occasions like Gandhi Jayanthi, Reading Day, Reading week etc.; coordination of State team deputed for Republic Day Parade in New Delhi; multi-media campaigns for India International Trade Fair (IITF), New Delhi; Event management and coordination for State Media Award; event management for seminars/workshops organised by the department; special campaigns on the occasion of anniversary celebrations of the State cabinet; and acts as controlling officer for vehicles on duty from directorate.
9. Editor, English publication:
Data compilation, writing, translation, editing, proof reading, layout, design, communication with writers, co-ordination with press, fixation of remuneration to writers for Kerala Calling magazine, Heritage series publications, Handbook on Kerala, various reference books etc.; publication of books highlighting the achievements and welfare programmes of the government; publication of booklets reflecting developmental and cultural arena of the State, and other works in English published by the department. Also the division monitors the online version/publication of Kerala Calling.
10. Editor,Malayalam Editorial:
Publication of Janapadham, other Malayalam publications and reference books; data compilation, writing, translation, editing, proof reading, layout, design, communication with writers, co-ordination with press, fixation of remuneration to writers for Janapadham magazine, and other works in Malayalam published by the department; publications on official language; special issues on the anniversary celebrations of the government; books on contemporary subjects, subjects seeking public awareness; organises debate on contemporary issues etc. The division also monitors the online version/publication of Janapadham.
11. Circulation & Distribution
Printing and circulation of all publications of the department as per prepared mailing list; work-order allotment and management; release of work-order for outsourcing (colour) films for printing in government press; assessment of printing status of publications at all stages; distribution of publications through mail to subscribers included in mailing list; distribution of publications through courier service to district information offices; maintaining a stamp register and mailing list for circulation purpose; redressal system to resolve complaints regarding circulation; circulation of posters, booklets, and other publications through district information offices; maintains records of printing and circulation, publication of posters, booklets and handouts etc.; circulation of publications to Chief Minister, other ministers, opposition leader, Niyamasabha Speaker, Members of Legislative Assembly, secretaries etc.; State-wide circulation of all publications of department, circulation of publications to the New Delhi Information Office; identifying market for the publications; transportation of printed materials from the press and timely circulation to the Ministers, Government Secretaries and media persons; and informing the departments and institutions about the details of the publications are the important activities carried out by this section.
12. Research and Reference
Maintaining a State Information Centre for responding to queries related to government schemes offered directly or via telephone. It has a reference library with a good number of books from the State and the Central government and is availing books for public, students and media persons through reference library; availing dailies and gazettes for public, students and media persons, etc. Co-ordination of training programmes for department personnel; arranging unpaid internship for media students; publication of election guide, district handbooks and media handbooks; assistance to publications of Ministry of Information and Broadcasting, Government of India; execution of Press and Registration of Books (P.R.B) Act; keeping registers for dailies, periodicals; circulation of publications and periodicals; information centre facility; reference library; circulation of books and other materials for reference to the department staff; filing copies of newspapers and periodicals for future reference; keeping list of department heads and important personalities etc.
In addition to State Information Centre attached to the Research and Reference Section the department maintains information centres in all districts providing high-end facilities for research and reference.
13. Programme Producer
Production and co-ordination of programmes for television channels and radio; production work of Janapadham- a radio documentary, PriyaKeralam- a news oriented programme in Akashavani and Sutharyakeralam – Chief Minister's grievance redressal programme; production of documentaries for other departments; empanelment of documentary directors; in-house production of documentaries; shooting and production works of Sutharyakeralam programme; production of documentaries on special occasions like anniversary celebrations of the government etc.
Information Officer (Programme Production) acts as the cost committee convener of in-house productions.
SutharyaKeralam, an interactive video conferencing programme, is intended for the speedy disposal of public grievances. Citizens can lodge their grievances/petitions related to any department in Government of Kerala through the Call Centre which functions 24x7.
Read more: Sutharya Keralam
Maintaining a audio-video digitalized archives; documentary production works; co-ordination of documentation stringers in districts; archiving of data for department and government; production of documentaries highlighting cultural heritage of the State and developmental and welfare activities of government; pre-production and post production works of Nava Keralam programme. Information officer (Audio-Video Documentation) acts as the cost committee convener of outhouse productions.
Information officer (Audio-Video Documentation) acts as the cost committee convener of outhouse productions.
14. Advertisement (Print):
Designing of advertisements; space allotment for paid ads; delivery of release order for the same to newspapers; allotment of space for tender/auction, lookout notice; delivery of release order as per rotation chart; issuance of identity cards to marketing executive/messenger, editor, managing editor, executive editor, chief editor of dailies; validation of bill statement; bill sanctioning; preparation of media list categorising newspapers and other publication based on their circulation rate etc.
15. Advertisement & Marketing:
Production and release of electronic media advertisements for various government departments like video-audio-web display ads; fixation of advertisement rates and payment of bills; marketing of department produced ads through other agencies; distribution of ID cards to personnel of electronic media marketing division; production and distribution of electronic media advertisements for other departments; technical support for other departments in advertisement production; preparation of media list for electronic media through scrutiny; marketing of pre-commercial time allotted to department; marketing of audio-video productions of department; disbursement of payment bills to concerned departments.
16. Planning and Development:
Data compilation for State Budget, Governor's address; preparation of approach documents for Planning Board and Five-Year plan programmes; submission of Annual plan proposals to planning board; preparation of draft project report for implementing new schemes and programmes in the department; agenda setting for conference of Members of Parliament prior to each Parliament sessions; contributions to Result Framework Document (Result Framework Document) project- a central government initiative; attend department level programmes and training programmes on RFD; organise seminars and workshops on RFD; act as convener of Review Committee for RFD implementation in the department; Planning, development and submission of project proposal of district level welfare programmes which are organised through seminars and workshops; data compilation to assist submission of annual report of Information Public Relations Department; training programmes for department personnel; project proposal for upgradation of various sections and district information offices etc.
17. Information Officer- (Kerala House, New Delhi)
Conceive and publicise programmes on State’s policies and welfare programmes through national media with wide coverage; media co-ordination for press meet of ministers and other higher officials; Co-ordination and supervision of media assistance for programmes of Chief Minister, other ministers, Union Cabinet Ministers, Members of Parliament representing the State; circulation of press releases; organising India International Trade Fair (IITF), Republic Day Parade, Kerala Piravi Celebrations, Onam Celebrations, Anniversary Celebrations of the State Cabinet representing the State; dissemination of information on developmental/welfare activities of the State to Malayalee residents in Delhi; organising cultural programmes for non-resident keralites; liaison works with office of Prime Minister, Union Cabinet ministers, and other central government offices etc.
Photography section is mainly a repository of photographs highlighting subjects of national importance of the State and its rich cultural heritage. The section mainly handles photo coverage of official programmes/ public functions all over the State, in association with press release section. Availing photographs for the publications of Information and Public Relations Department and other departments; conducting photo exhibitions on special occasions like Gandhi Jayanthi, Kerala Piravi etc.; archiving of news photos, personalities and events highlighting the State’s socio-economic-political-cultural scenario; indexing of colour transparencies and negatives; appointment and co-ordination of contract photographers in other districts; keeping of account statements for the distribution of photographs and albums on paid/ free basis; purchase and distribution of photographic accessories to other districts; inspection of photographic accessories; liaison with photography sections of other departments; and provides media assistance in consensus with photographers in district information offices to coordinate the functioning of the division.
Institutions under IPRD
Kerala Media Academy (
Kerala Media Academy was the only institution of its kind in India when it was established on 19th March 1979 as Kerala Press Academy. It is a joint venture of the Government of Kerala, Kerala Union of Working Journalists and Indian Newspaper Society. The aim is to promote professionalism and excellence among journalists, which the academy has been doing successfully for the last three decades. The academy has set up a full-fledged institute, published books and monographs, organized seminars/workshops and instituted endowments and awards for promoting excellence. The academy has taken up schemes to organise seminars, workshops and training courses, published books on journalism and also established a library with research facilities. It has been formed with the following objectives: to promote and co-ordinate study and research in the field of journalism; to organize or help organize training courses, workshops, seminars, exhibitions and consultancy services in association with working journalists, newspaper management and universities; to publish books, periodicals, monographs and research papers; to co-operate with academic institutions and organizations in the formulation of syllabus for teaching journalism; to institute awards to honour individuals, institutions and organizations in recognition of meritorious services rendered and to grant fellowships for conducting advanced study and research in journalism.
The academy is administered by a general council and an executive council comprising working journalists, media owners, and government representatives constituted by the government of Kerala. In 2014, the academy was upgraded and renamed as Kerala Media Academy.
Ernakulam Media Centre
A media centre with facilities for press conference has been functioning at Ernakulam Civil Station. It has been designed similar to the PR Chamber in the Government Secretariat and is the second in a series planned in all the districts of the State.
As a model for all States, Kerala introduced journalist pension schemes. Pension for eminent journalists is also implemented in the State.
1. Journalist Pension Scheme
2. Non-Journalist Pension Scheme