The Scrutiny division of I&PRD, Government of Kerala gathers feedback from the public on the performance of the government. Press summaries are prepared daily by scanning press cuttings and are sent online to offices of all ministers. This division also gives feedback to government by scrutinizing the web-radio-television news programmes; digitizing newspapers and other documents for further scrutiny; archives special issues for reference; provides feedback report to government on conducting public surveys on policies and schemes and press cuttings to VVIPs during their official visits and the departments concerned. Besides, feedback from district level compiled on a monthly basis are forwarded to the director, chief minister, other ministers; monitoring of grievance redressal facilities regarding cable TV Network Act.

The division is also in charge of the day-to-day works pertaining to the mobile app – PRD Feed – through which daily media reports that warrant the attention of the government are sent to users comprising the honorable chief minister, ministers, their private secretaries, to secretaries and heads of departments in the government.

This division of I&PRD manages the contents of official portal of government of Kerala (www.kerala.gov.in); the official website of honorable chief minister (www.keralacm.gov.in) the official websites of 19 ministers, the department’s news portal (www.keralanews.gov.in) Sabarimala (www.sabarimala.kerala.gov.in) and disclosure of personal assets of personal staff of ministers (pa.kerala.gov.in) and the website pertaining to service matters of all-India service personnel (www.gadsplais.kerala.gov.in). It also undertakes the processing of domain registration requests of government departments / agencies. The division is in charge of uploading in the government portal all circulars, government orders and cabinet orders issued by various government departments.  

The Web & New Media division also manages the social media accounts of the chief minister through a dedicated team, besides the department’s own social media accounts. Social media campaigns on various government policies, achievements and dissemination of information during crises are also undertaken by this division. It also manages the department’s news portal app – PRD Live. The division also undertakes the online publication of SSLC, HSE, VHSE and election results. Live streaming of major government functions through the official facebook page of honorable chief minister, PRD Live news app and I&PRD’s facebook page is also undertaken by this division.

Photography division of I&PRD handles the photo coverage of official programs / public functions all over the State, in association with press release section. Availing photographs for the publications of Information and Public Relations Department and other departments; conducting photo exhibitions on special occasions like Gandhi Jayanthi, Kerala Piravi etc.; archiving of news photos, personalities and events highlighting the State’s socio-economic, political and cultural scenario; indexing of colour transparencies and negatives; appointment and co-ordination of contract photographers in other districts; keeping of account statements for the distribution of photographs and albums on paid/ free basis; purchase and distribution of photographic accessories to other districts; inspection of photographic accessories; liaison with photography sections of other departments; and media assistance in consensus with photographers in district information offices to coordinate the functioning of the division.

Video coverage of government programs throughout the State; online distribution of edited video footages to various television channels through clipmail - a web platform; production of news / development-oriented programs for audio-visual media; coordination of the video stringers in other districts; technical support to the video clipmail system in directorate and district offices; supervision of the video news logging; video coverage of programmes in the State capital and maintenance of an edit suit for news clipping services. News clippings edited and produced by the division are available at clipmail.kerala.gov.in which can be accessed by all ministers, speaker and selected television channels and websites. In addition the division maintains video stringers for the coverage of official programmes all over the State. 

1. Cultural Development:
Organises various cultural event, fairs and festivals, film festivals; co-ordinates inter-state cultural exchange programmes; distribution of 35 mm films, audio-video CDs and DVDs; maintenance of film library/archives; organises various cultural programmes in consensus with various cultural organisations in other States as part of promotional activities of the State’s cultural diversity; maintenance and monitoring of Tagore Theatre; purchase of films and documentaries.


2. Field Publicity and Exhibition:
Coordination of exhibitions, mobile exhibition unit, IT enabled video wall, field publicity activities, public awareness programmes; intensive campaigns on special occasions like Gandhi Jayanthi, Reading Day, Reading week etc.; coordination of State team deputed for Republic Day Parade in New Delhi; multi-media campaigns for India International Trade Fair (IITF), New Delhi; Event management and coordination for State Media Award; event management for seminars/workshops organised by the department; special campaigns on the occasion of anniversary celebrations of the State cabinet; and acts as controlling officer for vehicles on duty from directorate.

Two monthlies- Janapatham in Malayalam and Kerala Calling in English are published by the department. Annual subscription fee for each magazine is Rs. 120/-

1. English Editorial:
Data compilation, writing, translation, editing, proof reading, layout, design, communication with writers, co-ordination with press, fixation of remuneration to writers for Kerala Calling magazine, Heritage series publications, Handbook on Kerala, various reference books etc.; publication of books highlighting the achievements and welfare programmes of the government; publication of booklets reflecting developmental and cultural arena of the State, and other works in English published by the department. Also the division monitors the online version/publication of Kerala Calling.

2. Malayalam Editorial:
Publication of Janapadham, other Malayalam publications and reference books; data compilation, writing, translation, editing, proof reading, layout, design, communication with writers, co-ordination with press, fixation of remuneration to writers for Janapadham magazine, and other works in Malayalam published by the department; publications on official language; special issues on the anniversary celebrations of the government; books on contemporary subjects, subjects seeking public awareness; organises debate on contemporary issues etc. The division also monitors the online version/publication of Janapadham.

Printing and circulation of all publications of the department as per prepared mailing list; work-order allotment and management; release of work-order for outsourcing (colour) films for printing in government press; assessment of printing status of publications at all stages; distribution of publications through mail to subscribers included in mailing list; distribution of publications through courier service to district information offices; maintaining a stamp register and mailing list for circulation purpose; redressal system to resolve complaints regarding circulation; circulation of posters, booklets, and other publications through district information offices; maintains records of printing and circulation, publication of posters, booklets and handouts etc.; circulation of publications to Chief Minister, other ministers, opposition leader, Niyamasabha Speaker, Members of Legislative Assembly, secretaries etc.; State-wide circulation of all publications of department, circulation of publications to the New Delhi Information Office; identifying market for the publications; transportation of printed materials from the press and timely circulation to the Ministers, Government Secretaries and media persons; and informing the departments and institutions about the details of the publications are the important activities carried out by this section.

Maintaining a State Information Centre for responding to queries related to government schemes offered directly or via telephone. It has a reference library with a good number of books from the State and the Central government and is availing books for public, students and media persons through reference library; availing dailies and gazettes for public, students and media persons, etc. Co-ordination of training programmes for department personnel; arranging unpaid internship for media students; publication of election guide, district handbooks and media handbooks; assistance to publications of Ministry of Information and Broadcasting, Government of India; execution of Press and Registration of Books (P.R.B) Act; keeping registers for dailies, periodicals; circulation of publications and periodicals; information centre facility; reference library; circulation of books and other materials for reference to the department staff; filing copies of newspapers and periodicals for future reference; keeping list of department heads and important personalities etc.

Information Centres
In addition to State Information Centre attached to the Research and Reference Section the department maintains information centres in all districts providing high-end facilities for research and reference.

Sutharya Keralam
SutharyaKeralam, an interactive video conferencing programme, is intended for the speedy disposal of public grievances. Citizens can lodge their grievances/petitions related to any department in Government of Kerala through the Call Centre which functions 24x7.
Read more: Sutharya Keralam

Audio-Video Documentation
Maintaining a audio-video digitalized archives; documentary production works; co-ordination of documentation stringers in districts; archiving of data for department and government; production of documentaries highlighting cultural heritage of the State and developmental and welfare activities of government; pre-production and post production works of Nava Keralam programme. Information officer (Audio-Video Documentation) acts as the cost committee convener of outhouse productions.

1. Advertisement (Print):
Designing of advertisements; space allotment for paid ads; delivery of release order for the same to newspapers; allotment of space for tender/auction, lookout notice; delivery of release order as per rotation chart; issuance of identity cards to marketing executive/messenger, editor, managing editor, executive editor, chief editor of dailies; validation of bill statement; bill sanctioning; preparation of media list categorising newspapers and other publication based on their circulation rate etc.

2. Advertisement (Electronic Media):
Production and release of electronic media advertisements for various government departments like video-audio-web display ads; fixation of advertisement rates and payment of bills; marketing of department produced ads through other agencies; distribution of ID cards to personnel of electronic media marketing division; production and distribution of electronic media advertisements for other departments; technical support for other departments in advertisement production; preparation of media list for electronic media through scrutiny; marketing of pre-commercial time allotted to department; marketing of audio-video productions of department; disbursement of payment bills to concerned departments.

Data compilation for State Budget, Governor's address; preparation of approach documents for Planning Board and Five-Year plan programmes; submission of Annual plan proposals to planning board; preparation of draft project report for implementing new schemes and programmes in the department; agenda setting for conference of Members of Parliament prior to each Parliament sessions; contributions to Result Framework Document (Result Framework Document) project- a central government initiative; attend department level programmes and training programmes on RFD; organise seminars and workshops on RFD; act as convener of Review Committee for RFD implementation in the department; Planning, development and submission of project proposal of district level welfare programmes which are organised through seminars and workshops; data compilation to assist submission of annual report of Information Public Relations Department; training programmes for department personnel; project proposal for upgradation of various sections and district information offices etc.

Production and co-ordination of programmes for television channels and radio; production work of Janapadham- a radio documentary, PriyaKeralam- a news oriented programme in Akashavani and Sutharyakeralam – Chief Minister's grievance redressal programme; production of documentaries for other departments; empanelment of documentary directors; in-house production of documentaries; shooting and production works of Sutharyakeralam programme; production of documentaries on special occasions like anniversary celebrations of the government etc. Information Officer (Programme Production) acts as the cost committee convener of in-house productions.