Divisions
1. Advertisement –Print (Advertisement and Marketing)
• Designing of advertisements
• Space allotment for paid ads
• Delivery of release order for the same to newspapers
• Allotment of space for tender/auction, lookout notice
• Delivery of release order as per rotation chart
• Issuance of identity cards to marketing executives of print and electronic media
• Validation of bill statement
• Sanctioning of bills
• Preparation of media list for newspapers based on their circulation and ads
• Preparation of media list for magazines based on their circulation and ads
2. Advertisement -Electronic Media (Advertisement and Marketing)
• Production and release of electronic media advertisements for various government departments like video-audio-web display ads
• Fixation of advertisement rates and payment of bills
• Marketing of department produced ads through other agencies
• Distribution of id cards to personnel of electronic media marketing division
• Production and distribution of electronic media advertisements for other departments
• Facilitating other departments in advertisement production
• Preparation of media list for Electronic media (TV, FM, Online)
• Empanelment of cinema theatre ad agencies
3. Circulation & Distribution
• Printing and circulation of all publications of the department as per prepared mailing list
• Work-order allotment and management
• Release of work-order for outsourcing (colour) films for printing in government press
• Assessment of printing status of publications at all stages
• Distribution of publications through mail to subscribers included in mailing list
• Distribution of publications through courier service to district information offices
• Maintaining a stamp register and mailing list for circulation purpose
• Redressal system to resolve complaints regarding circulation
• Circulation of posters, booklets, and other publications through district information offices
• Maintains records of printing and circulation, publication of posters, booklets and hand-outs etc.
• Circulation of publications to Hon’ble Chief Minister, other ministers, opposition leader, Niyamasabha Speaker, Members of Legislative Assembly, secretaries etc.
• State-wide circulation of all publications of department, circulation of publications to the New Delhi Information Office
• Identifying market for the publications
• Transportation of printed materials from the press and timely circulation to the Ministers, Government Secretaries and media persons
• Informing the departments and institutions about the details of the publications are the important activities carried out by this section
4. Co-coordinating News Editor
• Video coverage of government programmes throughout the State
• Distribution of edited video footages to various television channels through Clip-mail
• Production of news/ development oriented programmes for audio-visual media
• Coordination of video stringers in other districts
• Technical support to the video clip mail system in directorate and district offices
• Supervision of the video news logging
• Video coverage of programmes in the State capital
• Maintenance of an edit suit for news clipping services
• News clippings edited and produced by the unit are available at clipmail.kerala.gov.in which can be accessed by ministers, speaker, media organisations, television channels and websites
• In addition the division maintains video stringers for the coverage of official programmes all over the State
5. Cultural Development
• Organizes various cultural events, fairs and festivals, film festivals
• Co-ordinates inter-state cultural exchange programmes
• Organizes various cultural programmes in consensus with various cultural organisations in other States as part of promotional activities of the State’s cultural diversity
• Maintenance of Tagore Theatre
6. English Editorial
• Data compilation, writing, translation, editing, proof reading, layout, design, communication with writers, co-ordination with press, fixation of remuneration to writers for Kerala Calling magazine, Heritage series publications, Handbook on Kerala, various reference books etc.
• Publication of books highlighting the achievements and welfare programmes of the government
• Publication of booklets reflecting developmental and cultural arena of the State, and other works in English published by the department
• Also the division monitors the online version/publication of Kerala Calling
7. Fact Check
• Functions as the official handle of Government of Kerala to identify & prevent the dissemination of fake news, especially during the challenging times.
• The division identifies dubious information spread among social media through voluntary inputs from the general public
• If fake news is found, the department seeks a detailed explanation of facts from concerned departments and publishes it for the awareness of the public through Fact Check Division’s Facebook account.
• Co-ordinates District level Fact Check cells at District Information Offices
8. Field Publicity:
• Coordination of exhibitions, mobile exhibition unit, IT enabled video wall, field publicity activities, public awareness programmes
• Intensive campaigns on special occasions like Gandhi Jayanthi, Reading Day, Reading Week etc.
• Coordination of I&PRD team deputed for Republic Day Parade in New Delhi
• Nodal department for the Kerala state to participate in India International Trade Fair (IITF), New Delhi
• Multi-media campaigns for IITF
• Event management and coordination for State Media Award
• Event management for seminars/ workshops organised by the department
• Special campaigns on the occasion of anniversary celebrations of the state ministry
• Execution of outreach programmes
• Maintenance of department hoardings
• Nodal division for special campaigns
• Execution of interstate PR activities, exhibitions and programmes
9. Malayalam Editorial
• Publication of Samakalika Janapadham, other Malayalam publications and reference books
• Data compilation, writing, translation, editing, proof reading, layout, design, communication with writers, fixation of remuneration to writers for Samakalika Janapadham magazine, and other works in Malayalam published by the department
• Publications on official language
• Special issues on the anniversary celebrations of the government
• Books on contemporary subjects, subjects seeking public awareness
• Preparing online posters and e- bulletin
• The division also monitors the online version/publication of Samakalika Janapadham
10. Pension
• Monitoring Journalists and Non-Journalists pension – registration
• Journalists and Non-Journalists pension approval
11. Photography
• Photo coverage of government programmes throughout the State
• Photo coverage of functions of ministers and other dignitaries
• Photo coverage of campaigns and other events
• Photo documentation
• Maintenance of Photo Archive
• Photographers contract renewal
• Sale of photographs to general public on fixed price
12. Planning & Development
• Data compilation for State Budget, Governor's address
• Preparation of approach documents of I&PRD for Planning Board and Five-Year plan programmes
• Submission of annual plan proposals to planning board regarding I&PRD
• Preparation of draft project report for implementing new schemes and programmes in the department
• Agenda setting for conference of Members of Parliament prior to each Parliament sessions
• Co-ordinating the annual report submission of Information and Public Relations Department
• Project proposal for upgrading of various sections and district information offices etc.
• Preparation and submission of Supplementary Demand for Grants (SDG) Report to Legislative Assembly Subject Committee
• Online progress update of project details in the Hon’ble Chief Minister’s project monitoring portal
• Periodic review of Plan Progress and updates in Plan Space portal
• Preparation of draft report for inclusion in State Planning Board’s Annual Economic Review Report
13. Press Release
• Coverage of official events of Hon’ble ministers and senior officials
• Issuance of identity cards to editor, managing editor, executive editor, chief editor of newspapers, magazines
• Issuance of press releases and news follow up
• Press Accreditation facility for journalists
• Arrange Press tours
• Provide video clippings to channels
• Provide newspapers for ministers and senior officials
• VVIP visit facilitation
• Provide news agency service to Hon’ble Chief Minister’s office.
• Maintenance of PRD Live App(Functional on all days)
14. Research & Reference
• Maintaining a State Information Centre for responding to queries related to government schemes offered directly or via telephone
• It has a reference library with a good number of books from the State and the Central government and is availing books for public, students and media persons through reference library
• Availing dailies and gazettes for public, students and media persons, etc. Co-ordination of training programmes for department personnel
• Arranging internship for media students
• Publication of election guide, district handbooks and media handbooks
• Assistance to publications of Ministry of Information and Broadcasting, Government of India
• Execution of Press and Registration of Books (P.R.B) Act
• Keeping registers for dailies, periodicals
• Circulation of publications and periodicals
• Reference library
• Circulation of books and other materials for reference to the department staff
• Filing copies of newspapers and periodicals for future reference
• Keeping list of department heads and important personalities etc
• Maintenance of PRD Media Handbook App
15. Scrutiny
• Daily summing up of News
• Filing of news papers
• Providing feed back to Government from media
• Prepare press clippings for various departments
• Prepare press clippings in connection with VVIP Visit
• Prepare feedback from the input received from District Information Offices
• Maintenance of PRD FEED Mobile App
16. Visual Communications
a) Audio- Video Documentation
• Maintaining a audio-video digitalized archives
• Documentary production works
• Co-ordination of documentation stringers in districts
• Archiving videos for department and government
• Production of documentaries highlighting cultural heritage of the State and developmental and welfare activities of government
• Production works of Nava Keralam programme
• Production works of Priya Keralam- a news oriented programme in Doordarshan
• Information officer (Audio-Video Documentation) acts as the cost committee convener of outhouse productions
b) Programme Production
• Production and co-ordination of programmes for television channels and radio
• Production work of Janapadham- a weekly radio programme
• Naam Munnottu – a weekly interactive television programme of Hon’ble Chief Minister
17. Web & New Media
• Maintenance of Kerala Government’s official web portal www.kerala.gov.in
• Maintenance of I&PRD website www.prd.kerala.gov.in
• Maintenance of I&PRD News portal www.keralanews.gov.in
• Maintenance of website and social media accounts of Hon’ble Chief Minister
• Maintenance of websites of 20 ministers
• Maintenance of All India Service (GAD Special) website www.gadsplais.kerala.gov.in
• Maintenance of Personal Assets website of minister www.pa.kerala.gov.in
• Maintenance of website exclusively for Sabarimala temple (www.sabarimala.gov.in),
• Maintenance of social media accounts of the department and co-ordination of social media campaigns