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1. Advertisement –Print (Advertisement and Marketing)

•    Designing of advertisements
•    Space allotment for paid ads
•    Delivery of release order for the same to newspapers
•    Allotment of space for tender/auction, lookout notice
•    Delivery of release order as per rotation chart
•    Issuance of identity cards to marketing executives of print and electronic media
•    Validation of bill statement
•    Sanctioning of bills
•    Preparation of media list for newspapers based on their circulation and ads
•    Preparation of media list for magazines based on their circulation and ads

2. Advertisement -Electronic Media (Advertisement and Marketing)

•    Production and release of electronic media advertisements for various government departments like video-audio-web display ads
•    Fixation of advertisement rates and payment of bills
•    Marketing of department produced ads through other agencies
•    Distribution of id cards to personnel of electronic media marketing division
•    Production and distribution of electronic media advertisements for other departments
•    Facilitating other departments in advertisement production
•    Preparation of media list for Electronic media (TV, FM, Online)
•    Empanelment of cinema theatre ad agencies

3. Circulation & Distribution

•    Printing and circulation of all publications of the department as per prepared mailing list
•    Work-order allotment and management
•    Release of work-order for outsourcing (colour) films for printing in government press
•    Assessment of printing status of publications at all stages
•    Distribution of publications through mail to subscribers included in mailing list
•    Distribution of publications through courier service to district information offices
•    Maintaining a stamp register and mailing list for circulation purpose
•    Redressal system to resolve complaints regarding circulation
•    Circulation of posters, booklets, and other publications through district information offices
•    Maintains records of printing and circulation, publication of posters, booklets and hand-outs etc.
•    Circulation of publications to Hon’ble Chief Minister, other ministers, opposition leader, Niyamasabha Speaker, Members of Legislative Assembly, secretaries etc.
•    State-wide circulation of all publications of department, circulation of publications to the New Delhi Information Office
•    Identifying market for the publications
•    Transportation of printed materials from the press and timely circulation to the Ministers, Government Secretaries and media persons
•    Informing the departments and institutions about the details of the publications are the important activities carried out by this section

4. Co-coordinating News Editor

•    Video coverage of government programmes throughout the State
•    Distribution of edited video footages to various television channels through Clip-mail
•    Production of news/ development oriented programmes for audio-visual media
•    Coordination of video stringers in other districts
•    Technical support to the video clip mail system in directorate and district offices
•    Supervision of the video news logging
•    Video coverage of programmes in the State capital
•    Maintenance of an edit suit for news clipping services
•    News clippings edited and produced by the unit are available at which can be accessed by ministers, speaker, media organisations, television channels and websites
•    In addition the division maintains video stringers for the coverage of official programmes all over the State

5. Cultural Development 

•    Organizes various cultural events, fairs and festivals, film festivals
•    Co-ordinates inter-state cultural exchange programmes
•    Organizes various cultural programmes in consensus with various cultural organisations in other States as part of promotional activities of the State’s cultural diversity
•    Maintenance of Tagore Theatre

6. English Editorial

•    Data compilation, writing, translation, editing, proof reading, layout, design, communication with writers, co-ordination with press, fixation of remuneration to writers for Kerala Calling magazine, Heritage series publications, Handbook on Kerala, various reference books etc.
•    Publication of books highlighting the achievements and welfare programmes of the government
•    Publication of booklets reflecting developmental and cultural arena of the State, and other works in English published by the department
•    Also the division monitors the online version/publication of Kerala Calling

7. Fact Check

•    Functions as the official handle of Government of Kerala to identify & prevent the dissemination of fake news, especially during the challenging times.
•    The division identifies dubious information spread among social media through voluntary inputs from the general public
•    If fake news is found, the department seeks a detailed explanation of facts from concerned departments and publishes it for the awareness of the public through Fact Check Division’s Facebook account.
•    Co-ordinates District level Fact Check cells at District Information Offices

8. Field Publicity:

•    Coordination of exhibitions, mobile exhibition unit, IT enabled video wall, field publicity activities, public awareness programmes
•    Intensive campaigns on special occasions like Gandhi Jayanthi, Reading Day, Reading Week etc.
•    Coordination of I&PRD team deputed for Republic Day Parade in New Delhi
•    Nodal department for the Kerala state to participate in India International Trade Fair (IITF), New Delhi
•    Multi-media campaigns for IITF
•    Event management and coordination for State Media Award
•    Event management for seminars/ workshops organised by the department
•    Special campaigns on the occasion of anniversary celebrations of the state ministry
•    Execution of outreach programmes
•    Maintenance of department hoardings
•    Nodal division for special campaigns
•    Execution of interstate PR activities, exhibitions and programmes

9. Malayalam Editorial

•    Publication of Samakalika Janapadham, other Malayalam publications and reference books
•    Data compilation, writing, translation, editing, proof reading, layout, design, communication with writers, fixation of remuneration to writers for Samakalika Janapadham magazine, and other works in Malayalam published by the department
•    Publications on official language
•    Special issues on the anniversary celebrations of the government
•    Books on contemporary subjects, subjects seeking public awareness
•    Preparing online posters and e- bulletin
•    The division also monitors the online version/publication of Samakalika Janapadham

10. Pension

•    Monitoring Journalists and Non-Journalists pension – registration
•    Journalists and Non-Journalists pension approval

11. Photography

•    Photo coverage of government programmes throughout the State
•    Photo coverage of functions of ministers and other dignitaries
•    Photo coverage of campaigns and other events
•    Photo documentation
•    Maintenance of Photo Archive
•    Photographers contract renewal
•    Sale of photographs to general public on fixed price

12. Planning & Development

•    Data compilation for State Budget, Governor's address
•    Preparation of approach documents of I&PRD for Planning Board and Five-Year plan programmes 
•    Submission of annual plan proposals to planning board regarding I&PRD
•    Preparation of draft project report for implementing new schemes and programmes in the department
•    Agenda setting for conference of Members of Parliament prior to each Parliament sessions
•    Co-ordinating the annual report submission of Information and Public Relations Department
•    Project proposal for upgrading of various sections and district information offices etc.
•    Preparation and submission of Supplementary Demand for Grants (SDG) Report to Legislative Assembly Subject Committee
•    Online progress update of project details in the Hon’ble Chief Minister’s project monitoring portal
•    Periodic review of Plan Progress and updates in Plan Space portal
•    Preparation of draft report for inclusion in State Planning Board’s Annual Economic Review Report

13. Press Release

•    Coverage of official events of Hon’ble ministers and senior officials
•    Issuance of identity cards to editor, managing editor, executive editor, chief editor of newspapers, magazines
•    Issuance of press releases and news follow up
•    Press Accreditation facility for journalists
•    Arrange Press tours
•    Provide video clippings to channels
•    Provide newspapers for ministers and senior officials
•    VVIP visit facilitation
•    Provide news agency service to Hon’ble Chief Minister’s office.
•    Maintenance of PRD Live App

(Functional on all days)

14. Research & Reference

•    Maintaining a State Information Centre for responding to queries related to government schemes offered directly or via telephone
•    It has a reference library with a good number of books from the State and the Central government and is availing books for public, students and media persons through reference library
•    Availing dailies and gazettes for public, students and media persons, etc. Co-ordination of training programmes for department personnel
•    Arranging internship for media students
•    Publication of election guide, district handbooks and media handbooks
•    Assistance to publications of Ministry of Information and Broadcasting, Government of India
•    Execution of Press and Registration of Books (P.R.B) Act
•    Keeping registers for dailies, periodicals
•    Circulation of publications and periodicals
•    Reference library
•    Circulation of books and other materials for reference to the department staff
•    Filing copies of newspapers and periodicals for future reference
•    Keeping list of department heads and important personalities etc
•    Maintenance of PRD Media Handbook App


15. Scrutiny

•    Daily summing up of News
•    Filing of news papers
•    Providing feed back to Government from media
•    Prepare press clippings for various departments
•    Prepare press clippings in connection with VVIP Visit
•    Prepare feedback from the input received from District Information Offices
•    Maintenance of PRD FEED Mobile App

16. Visual Communications

a) Audio- Video Documentation
•    Maintaining a audio-video digitalized archives
•    Documentary production works
•    Co-ordination of documentation stringers in districts
•    Archiving videos for department and government
•    Production of documentaries highlighting cultural heritage of the State and developmental and welfare activities of government
•    Production works of Nava Keralam programme
•    Production works of  Priya Keralam- a news oriented programme in Doordarshan
•    Information officer (Audio-Video Documentation) acts as the cost committee convener of outhouse productions

b) Programme Production
•    Production and co-ordination of programmes for television channels and radio
•    Production work of Janapadham- a weekly radio programme
•    Naam Munnottu – a weekly interactive television programme of Hon’ble Chief Minister

17. Web & New Media

•    Maintenance of Kerala Government’s official web portal
•    Maintenance of I&PRD website
•    Maintenance of I&PRD News portal
•    Maintenance of website and social media accounts of Hon’ble Chief Minister 
•    Maintenance of websites of 20 ministers
•    Maintenance of All India Service (GAD Special) website
•    Maintenance of Personal Assets website of minister
•    Maintenance of website exclusively for Sabarimala temple (,
•    Maintenance of social media accounts of the department and co-ordination of social media campaigns