Additional Director (Programs & Culture)

The Additional Director (Programs & Culture) is responsible for the Journalist and Non-Journalist Pension Division and all matters related to social media management. The role includes supervision of interstate public relations, IEC (Information, Education, and Communication) activities, and coordinated programs. Additionally, the position oversees the organization of cultural programs such as drama festivals, music festivals, and dance festivals conducted under the department’s leadership.

The Additional Director is also in charge of Republic Day parade-related activities and the administrative supervision of Tagore Theatre. The role involves liaising with various departments to coordinate promotional and cultural programs, as well as supervising and reviewing district-level field publicity activities under the Regional Deputy Directors.

Additionally, the position ensures that necessary information for departmental activities is collected from other departments and ministerial offices. Further responsibilities include overseeing the administration of the Research & Reference Division, the modernization of PRD offices, and the coordination of information centers. The Additional Director also supervises the War Room, Fact-Check Division, and holds full responsibility for the Kerala Media Academy.

Moreover, the role includes the supervision of the Deputy Director (Pension Division) and Deputy Director (Social Media), ensuring the effective execution of their respective responsibilities.